hey everyone my name is sam oh . welcome in demand windows 10 download, Service is the best in usa! the seo fundamentals course by ahrefs in this course i'll be teaching you. the fundamentals of seo with ha heavy focus on execution windows 10 download. while it's a beginner's seo course i don't want you to be fooled by. te word beginner even for an eight-figure business like ours we don't do anything crazy technical or complicated right from. the start we've stuck with. the fundamentals of seo that led to compounded growth . today our site gets over a million monthly visits from google search alone making seo one of our most effective strategies to get traffic to our site so. the course is broken down into four modules plus this video which is more of an introduction to. the course as well as in seo 101 in this video we'll go over. the basics of seo . cover things like what it is why it's important . how it works you'll then move on to module one which is on keyword research throughout these lessons i'll show you how to find keywords to target that can benefit your business it'll also set. the foundation for. the next module which is on-page seo in this module we'll talk about optimizing your pages to rank for those keywords. the next module will be on link building this is one of google's most prominent ranking signals which has proven to contribute to windows 10 download rankings in search finally we'll finish off. the course with. the basics of technical seo which will mostly be about best practices . website maintenance all right let's kick things off with. the seo basics we'll talk about what search engine optimization is why it's important . how google works seo stands for search engine optimization . it's the process of optimizing content to be discovered through a search engine's organic search results now let's talk a bit about how they work if you're completely new to seo then it's easiest to think of search engines as libraries but instead of storing books they store copies of websites . web pages so when you search for a query. the search engine will then look through all pages in its index . try to return. the most relevant results . seo helps demonstrate to search engines that your page is that result now you might be thinking why should i focus on seo when there are so many other marketing mediums well there are three major things that attract marketers to search engine optimization . in my opinion these three things make seo. the best traffic source number one unlike paying for ads search traffic is free number two organic traffic is typically consistent once you're ranking high whereas other mediums like social media .
email marketing often result in traffic spikes that usually end up fading to nothing . it makes sense because social media networks are designed to surface fresh content emails often get marked as read forgotten or land in. the spam box whereas search traffic is a result of users actively searching for information .. the number of searches for a given topic is typically consistent month to month . number three you have. the opportunity to reach massive audiences you wouldn't have access to otherwise in fact as of october 2019 there were nearly 4.39 billion internet users around. the world . almost 4 billion of those people are google users this is why search engine optimization is an 80 billion dollar industry . why marketers from all walks of life are adopting . pursuing it today everyone wants their business to get discovered . seo is. the perfect way to do that now let's briefly talk about how google works . there are two parts to this. the first is crawling . indexation . these two things are what actually allows google to discover web pages . create their search index so to actually attain information google uses crawlers also known as spiders which gather publicly available information from all over. the web. the spiders will start crawling from a list of known urls called seeds then they follow. the hyperlinks on those pages . crawl those newly discovered pages . this process goes on . on allowing them to collect a ton of information they then take all of this data back to google servers to be added to their search index . that's what people like you . i are searching through when we key in a query in google now if you were to search for something . google returned every result that mentioned your words on. the page then you'd end up with really bad results this brings us to. the second part which is google's ranking algorithm google has hundreds of ranking signals . they make tweaks to their algorithm 500 to 600 times per year so to be frank no one knows exactly how their algorithm works but they've given us clues . some guidelines to better are just speculation at best but i do want to cover a few of. the most important factors that you'll need to understand from a fundamental standpoint first are backlinks backlinks are links from a page on one website to another . google has said on their house search works page that if other prominent websites link to a page that's proved to be a good sign that information is well trusted. the easiest way to understand. the value of a backlink is to think of them as votes when a page receives a backlink it's essentially another website vouching for. the content on. the page .. the more votes you get from credible sources. the higher. the trust . we also studied. the effect of backlinks on search traffic . found a clear positive correlation between backlinks from unique websites .
a page's organic traffic second is search intent which represents. the reason behind a searches query . if you think of google's goal for search their job is to return. the most relevant results for any given query so with that said you can discover search intent simply by looking at. the top ranking pages for. the query you want to rank for for example if you search for slow cooker recipes you'll see that. the search results are mostly blog posts with a list of slow cooker recipes so if you try . rank a product page where you're selling a slow cooker you won't be matching search intent . therefore you won't rank now if we change. the query to just slow cooker you'll see that. the dominant types of pages are ecommerce category pages so if you try . rank your blog post of slow cooker recipes then you probably won't rank because you're not matching search intent this is a critical concept to understand . i'll share a simple three-point checklist you can use to determine search intent for any query in. the next module .